By ROBERT W. McCHESNEY
...Nobody understands these issues quite like Danny Schechter. He combines a
remarkable understanding of the best scholarship on the topic with the
street smarts of a working journalist who knows how to cut through the bull
and get to the point. He develops his critique while providing us with a
lively tour through his remarkable career at Boston's WBCN, Harvard's
Nieman Fellowship Program, CNN, ABC News, and as the producer of the
brilliant public television programs South Africa Now and Rights & Wrongs.
The corporate media giants, advertisers, and other powerful forces
that benefit by the status quo have no interest in encouraging the
discussion. It is quite all right to bash the media for its alleged
"liberal" bias; indeed, our airwaves are dominated by millionaire
right-wingers who constantly assert such claims with no sense of irony. But
it is strictly forbidden for there to be a candid analysis of the
implications of corporate media control on our journalism, culture and
democracy. It is not purely a coincidence, for example, that there was
virtually no coverage of the crucial 1996 Telecommunications Act in the
news media. This monumental law, which gave the green light to corporate
media mergers and said to hell with notions of public service, was only
covered in the business press, where it was presented as an issue of
importance to investors, not the general public. Likewise, don't expect any
time soon to see broadcast news covering the FCC's 1997 giveaway of the
airwaves to the media giants for digital broadcasting.
Unlike most of the other critics, however, Danny Schechter hasn't
thrown in the towel on journalism or the possibility of changing this
nation for the better. That explains the irrepressible charm, energy and
optimism of this book. If cynicism has become the occupational hazard of
contemporary journalists, as so many now argue, Danny Schechter provides
the antidote. The solution is not for journalists or citizens to put their
heads in the sand and pretend nothing is wrong; that option is no longer
tenable. The solution is to tell the truth, actively discuss and debate the
situation, and seek out workable solutions. And any solution will have to
involve structural changes that reduce the amount of control corporate
executives have over media content, and increase the diversity of viable
noncommercial media...